"It’s a not so well-kept industry secret. You advertise and you’re likely to get a positive mention elsewhere. And as anyone in this world knows, positive editorial is worth its weight in gold. So how does a brand get positive editorial mentions without big budget advertising? The answer is two-fold. First of all you have an excellent product. Secondly, and perhaps even more importantly, you have a PR agency representing that product. A PR agency who has excellent relationships with key industry players, who provides information when needed, is always available, a can-do, will-do, no-problem-we-can-make-this-happen-for-you PR agency. Say hello to STARK MATTHEWS. This boutique PR agency is my go-to when I need anything beauty related. Why? Because I know they can help – and they do. What does that mean for you? Hey presto your product is in the press. And it looks awesome."

Kelly Baker - Beauty Editor - Body + Soul

"Having had the pleasure of working with Tahira Matthews and Anna Stark both individually and collectively over the past 8 or so years, I'm confident any beauty brand would be consciously nurtured within their capable hands. Whether I'm working on one of Australia's top glossy monthly magazines, editing daily content for my beauty platform Gritty Pretty or posting that very minute on social media to an audience of over 50,000, Tahira & Anna understand urgency. They service beauty journalists promptly, professionally, efficiently and always with grace."

Eleanor Pendleton - GrittyPretty.com

"I have worked with both Anna and Tahira during my time as Beauty Director of Women’s Health.I find they both strike the perfect combination of professional, yet personable and have never failed to deliver on anything I’ve needed promptly."

Caelia Corse - Freelance Beauty Director - Body + Soul

"Working in the digital world means I often need information, images and products last minute and don’t have the luxury of giving PRs much warning or time to deliver, which is why it’s such a pleasure to work with the always-reliable Tahira and Anna. They understand what the beauty media want and how they want it – and that’s quite a unique thing these days."

Carli Alman - beautycrew.com.au

"Tahira and Anna are two of the best connectors in the game – I know they'll hook me into the news, experts and sources I need without burning up time. They're my shortcut. When they pitch an idea at me, they do it on a smart angle, at the right time, to cut through the noise and fit my story, my publication and my audience. They know their people, their stable, their business – and they really understand mine. They're no-bullsh*t, good-soul, clever people."

Tracey Withers - Industry renowned journalist, currently contributes to Sunday Style & Harper’s Bazaar