Stark Matthews for FOREO LUNA play plus.
FOREO, a leading Swedish brand known internationally for their sonic cleansing devices were launching their new addition, LUNA play plus, and it was our job to introduce it to the Australia media and influencer market – and gather some much-deserved excitement and exposure for the brand.
Being relatively unknown in the Australian market, brand awareness was a key element to this launch. And, as with any successful launch, naturally we also needed to get people snapping, posting, and sharing the images from the event to create the widespread hype and awareness the brand needed.
Social media is all about sharing interesting, original content – and an instagrammable backdrop for the #views doesn’t hurt either. For this reason we combined one of Australia’s most iconic locations – Bondi Icebergs Pool – with a bunch of insta-worthy additions like FOREO branded novelty straws, sun loungers and beach umbrellas. To cap it all off we also included a performance by synchronised swimmers.
A long list of media and influencers attended the event including social media powerhouses Tash Oakley and Devin Brugman of A Bikini a Day fame. Both shared the brand and product news with their combined audience of 3.9m.
An ultimate summer party vibe meant it was the place to be on launch day resulting in endless shots flooding Instagram feeds. Media jumped on board the beauty revolution with coverage seen across The Today Show, The Daily Mail, Stellar, Harper’s BAZAAR, InStyle, Good Weekend, The Sydney Morning Herald, The Age to name a few.