Stark Matthews for Remington AIR3D hairdryer
Remington were launching their latest hairdryer offering – the AIR3D
The hairdryer market is a crowded one, especially with influx of new technology, so cut-through was key. This meant a strong media focused PR campaign was needed along with targeted influencer activity to achieve stand out results.
To choose the right influencer for our client we took a deep dive into audience metrics, looking into engagement, previous campaign results, and key audience demographics. Only after this careful research did we then settle on four key influencers: Rozalia Russian, Elle Ferguson, Snezana Wood and Keira Maguire. The results were impressive (even if we do say so ourselves!) with the sponsored Instagram posts and stories achieving over 200,000 engagements and hundreds of requests asking where consumers could buy.