Beauty, Lifestyle & Hospitality PR Agency in Sydney

Strategic public relations, influencer marketing and social media campaigns for leading beauty, lifestyle and luxury brands.

Work With Us

Trusted by Leading Beauty & Lifestyle Brands

We partner with emerging and established brands to create culturally relevant campaigns that drive awareness and engagement.

Recent Campaigns & Brand Activations

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Event and
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PR & Social Media Services
OUR PR & SOCIAL MEDIA SERVICES
We combine strategic public relations, influencer partnerships and social media to build meaningful brand visibility.
Explore Our Services
Why Brands Work With Stark Matthews

WHY BRANDS WORK WITH STARK MATTHEWS

Industry Expertise

Deep experience in beauty, lifestyle, wellness and hospitality PR.

Media Relationships

Strong connections with Australia's top editors, publishers and creators.

Influencer Network

A curated network of trusted creators and tastemakers.

Creative Campaign Thinking

Ideas that generate conversation, press coverage and brand love.

Follow Our Latest Campaigns

Behind the scenes of brand launches, influencer collaborations and PR moments.

Mother’s Day gifting inspiration, courtesy of SM 🤍
A lovely bit of agency news — our co-founder Tahira Matthews has been shortlisted in the Entrepreneur category at the Mediaweek Next of the Best Awards 2026. Very grateful for the recognition, and cheering on all the finalists.
Still not over the dreamiest night celebrating @loccitane’s Amande Sublime collection… what’s your favourite product in the range? 💛
New week, fresh coverage wins - here’s what we’ve been landing ✨
Glam, iconic and completely PhotoReady … all will be revealed Wednesday night 💋
With the biggest festival in the world in full swing, we couldn’t not share our ride-or-die festival essentials 🎡
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LET'S GROW YOUR BRAND VISIBILITY
We work with ambitious beauty, lifestyle and luxury brands looking to elevate their presence through strategic PR and social media.
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Frequently Asked Questions

  • Stark Matthews specializes in comprehensive PR and communications services for beauty and lifestyle brands. Our offerings include media relations, influencer partnerships, brand launches, event management, social media strategy, and crisis management. We create culturally relevant campaigns that drive brand awareness and engagement.

  • We partner with both emerging and established beauty and lifestyle brands across various categories including skincare, cosmetics, wellness, fashion, and lifestyle products. Our portfolio includes leading brands like OPI, FOREO, Maybelline, L'Oréal, and many more.

  • We use a comprehensive approach to measure success, including media impressions, engagement rates, sentiment analysis, website traffic, social media growth, and ultimately, impact on brand awareness and sales. We provide detailed monthly reports with actionable insights and recommendations.

  • Our onboarding process begins with a discovery call to understand your brand, goals, and challenges. We then conduct a competitive analysis and develop a tailored PR strategy. Once approved, we assign a dedicated account team and begin executing your customized campaign with regular check-ins and reporting.

  • Yes, we understand that every brand has unique needs. We offer both project-based engagements and retainer agreements with flexible terms. Whether you need support for a specific launch or ongoing PR management, we can create a package that works for your budget and objectives.

  • Our team is deeply embedded in the beauty and lifestyle industry. We continuously monitor emerging trends, attend industry events, maintain relationships with key media and influencers, and leverage data analytics to ensure our strategies are always culturally relevant and cutting-edge.