Beauty & Lifestyle PR Agency in Sydney
Strategic public relations, influencer marketing and social media campaigns for leading beauty, lifestyle and luxury brands.
Trusted by Leading Beauty & Lifestyle Brands
We partner with emerging and established brands to create culturally relevant campaigns that drive awareness and engagement.
Strategic Public Relations
Media outreach, editorial placements, press features and brand storytelling.
Influencer & Creator Marketing
Authentic partnerships with creators that drive awareness and cultural relevance.
Social Media Strategy
Content planning, campaign concepts and community engagement.
Brand Campaigns & Launch Events
Press launches, brand activations and immersive brand experiences.
Content Creation
Photography, video and editorial storytelling designed for digital platforms.
Copywriting & Brand Messaging
Campaign messaging, brand voice and editorial storytelling.
Recent Campaigns & Brand Activations
WHY BRANDS WORK WITH STARK MATTHEWS
Industry Expertise
Deep experience in beauty, lifestyle, wellness and hospitality PR.
Media Relationships
Strong connections with Australia's top editors, publishers and creators.
Influencer Network
A curated network of trusted creators and tastemakers.
Creative Campaign Thinking
Ideas that generate conversation, press coverage and brand love.
Follow Our Latest Campaigns
Behind the scenes of brand launches, influencer collaborations and PR moments.
Frequently Asked Questions
-
Stark Matthews specializes in comprehensive PR and communications services for beauty and lifestyle brands. Our offerings include media relations, influencer partnerships, brand launches, event management, social media strategy, and crisis management. We create culturally relevant campaigns that drive brand awareness and engagement.
-
We partner with both emerging and established beauty and lifestyle brands across various categories including skincare, cosmetics, wellness, fashion, and lifestyle products. Our portfolio includes leading brands like OPI, FOREO, Maybelline, L'Oréal, and many more.
-
We use a comprehensive approach to measure success, including media impressions, engagement rates, sentiment analysis, website traffic, social media growth, and ultimately, impact on brand awareness and sales. We provide detailed monthly reports with actionable insights and recommendations.
-
Our onboarding process begins with a discovery call to understand your brand, goals, and challenges. We then conduct a competitive analysis and develop a tailored PR strategy. Once approved, we assign a dedicated account team and begin executing your customized campaign with regular check-ins and reporting.
-
Yes, we understand that every brand has unique needs. We offer both project-based engagements and retainer agreements with flexible terms. Whether you need support for a specific launch or ongoing PR management, we can create a package that works for your budget and objectives.
-
Our team is deeply embedded in the beauty and lifestyle industry. We continuously monitor emerging trends, attend industry events, maintain relationships with key media and influencers, and leverage data analytics to ensure our strategies are always culturally relevant and cutting-edge.